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loren@lorenhurst.com • 202.340.0472

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Overview: Senior Public Affairs Manager


Public affairs professional specialized in stakeholder relations, public diplomacy, and social media in domestic and international contexts. Experience includes association management, government program marketing, and new enterprise development in public, private, and nonprofit contexts. Expertise in sustainability issues, transatlantic affairs, social media, and digital content production. Proven ability to combine strategic mindset, technology savvy and entrepreneurial drive to anticipate challenges and create opportunities.
Knowledge, Skills and Abilities
  • Communications Strategy
  • Stakeholder Relations
  • Social Media Marketing
Substantive Expertise
  • Energy & Climate Change
  • Sustainability & ESG
  • U.S.-EU Relations
Technical Proficiencies
  • AV & Webcast Production
  • Virtual Team Management
  • Content Management

Professional Experience


Online Collaboration, Public Affairs, and Strategic Communications Consultant
Loren Hurst & Associates, LLC
Washington, D.C. • 2011 - Present

Provide consulting and program support for online collaboration, communications strategy, social media marketing, and technology training to U.S. federal government agencies, government contractors, trade associations, and nonprofits:

Learn more about my work with Loren Hurst & Associates

Senior Consultant, Social Media Management & Podcasting Editor for Public Diplomacy (Contractor)
U.S. Department of State
Washington, D.C. • 2007 - 2011

Created and managed public diplomacy podcasting, marketing, and training program focused on audio podcast production, program development consulting, and operational support for U.S. diplomatic posts worldwide:

  • Conceived and developed integrated audio podcast marketing strategies, production workflows, and editorial processes in cooperation with bureau leadership, regional public affairs officers, website development, publications, and social media marketing teams;
  • Coordinated editorial and production processes for over 1,000 podcasts in nine languages incorporating scriptwriting, voice over performance, audio editing, and voice coaching;
  • Authored and conducted digital media training program for foreign embassy staff in Senegal, South Africa, Ethiopia, and France, consisting of four five-day courses for 60 local embassy employees in audio content creation, podcasting program management, and social media integration strategy; and,
  • Trained and consulted with in-country U.S. public affairs teams to integrate audio content in Latin American university curriculum, English-language programs in China, Russian community outreach, and African NGO support.

Learn more about my work with the U.S. Department of State

Public Affairs Manager & European Union Public Diplomacy Liaison
U.S. Mission to the European Union (USEU)
Brussels, Belgium • 2005 - 2006

Served as primary liaison to U.S. embassy public affairs staff in European Union member states to inform and develop public affairs strategies on EU-related news, policy initiatives, and transatlantic cooperation:

  • Managed multimedia coverage, press outreach, and results reporting on press and policy community reactions to U.S. Government policy briefings, announcements, and statements;
  • Designed and created online outreach facilities including intranet redesign, online product development, and training programs in support of U.S. public affairs offices in EU member countries; and,
  • Conceived, planned, and led outreach initiatives to EU and industry officials on climate change, avian flu, Muslim community relations, and transatlantic science cooperation.

Learn more about my work with the U.S. Mission to the European Union

Public Affairs Manager
European Business Council for Sustainable Energy (e5)
Brussels, Belgium • 2004 - 2005

Established Brussels public affairs office, represented association members’ interests to EU institutions, and created small business support initiatives in the renewable energy space:

  • Spearheaded development of Sustainable Energy Accelerator and procured €65,000 in EU grant funding;
  • Developed public affairs outreach strategy to engage EU member countries’ delegations and EU parliamentarians on climate change, carbon trading, and renewable energy legislation; and,
  • Managed website construction, marketing materials development, and online outreach coordination.

Learn more about my work with the European Business Council for Sustainable Energy

Senior Marketing Consultant and Association Manager
Marketshare, Inc.
Chevy Chase, Maryland • 2000 - 2002

Provided association management support for clients in water, energy, and bilateral commerce spaces, and supported marketing consulting for new enterprises in fuel cell, pharmaceutical, and technology industries.

Learn more about my work with Marketshare, Inc.

Sales & Marketing Consultant
Renaissance Cruises
Fort Lauderdale, Florida • 1998 - 2000

Managed over 5,000 national and international sales leads, contributing over $3 million of annual revenue, and led the French language marketing program to expand to Canada and France.

English Instructor and Community Development Manager (Volunteer)
U.S. Peace Corps
Bucharest, Brasov, and Sfintu Gheorghe, Romania • 1996 - 1998

Created two municipal-level environmental outreach initiatives, developed curriculum and conducted English courses for primary, high school, and business schools, and led technical consultations with local teachers.

Learn more about my work with the U.S. Peace Corps

Education


Master’s of Public Administration (MPA) Cum Laude
Catholic University of Leuven
Leuven, Belgium • 2003

European Union Politics and Comparative Policy

Bachelor of Arts (BA)
California State University, Fullerton
Fullerton, California • 1995

Foreign Languages (French) & International Politics

Skills and Proficiencies


Data & Analytics
Coursera Data Science specialization (currently enrolled)
Virtual Team & Training Management
Certified Google Educator in Google Apps, Chrome
Online Event Management
Adobe Connect, Google Hangouts, GoToWebinar
CRM, Content & Website Management
Salesforce, Wordpress, Hootsuite, Mailchimp
Content Production
Scriptwriting, audio podcasting, video production, voice over presentation
Languages
French (fluent) and Romanian (working knowledge)