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loren@lorenhurst.com • 202.340.0472

So...What's Your Story?


Whether it's public diplomacy, association management, or digital content production, the one constant in my career has been my willingness to take initiative.

My career path has been anything but “by the numbers”. What gets me out of bed every morning is the desire to learn and explore. As a result, I’ve built a level of expertise and awareness where I can take on multiple roles.
If I had to pick one word to describe myself professionally, it would be "persistent". Others have described me as curious, purposeful, and dedicated. But above all, I credit my success to carefully setting goals and pursuing them with purpose. Persistence and initiative is a very powerful combination.

My independent consulting practice allowed me to explore emerging technology trends. As Founder of GreenLeaders DC, I recruited and worked with partners to build an online learning facility focused on sustainability.

I’ve had the pleasure of meeting some extraordinary people through my work, such as Supreme Court Justice Sandra Day O’Connor. Our podcast interview covered democratic institutions and the American legal system.

What I Love Doing


Nothing is more satisfying than co-creating solutions with clients to turn challenges into opportunities.

My purpose is to be a guide - developing innovative strategies for public affairs, educational, and business development purposes. I’m particularly proud of my work with the State Department and Peace Corps because of the challenges we overcame as a team. Starting from a blank slate, we made significant progress in public diplomacy and community engagement.
Sustainability issues are my passion. Food security, natural capital and clean energy have real economic, social and security impacts and require advanced stakeholder engagement strategies. Big Data and social media have profoundly shifted the communications landscape. It may be daunting, yet the opportunities are enormous.

Roads Less Traveled


My first international experience was Aix-en-Provence, France. It deeply changed my perspective and imparted valuable lessons - and I’ve never looked back.

My time in France as a student was a transformative experience. Learning a new language and interacting with fellow students from around the world gave me confidence that I could handle uncertainty. That nine-month stay in France led directly to my decision to join the Peace Corps in Romania and launched my international career.
As a professional, I push my limits and I’m never idle. That entrepreneurial mindset has made me the “go-to guy” for new initiative development in many roles - a fact I’m very proud of. I’m thankful for my overseas experiences and the relationships I’ve developed. They made me appreciate the value of diversity and the need to successfully engage different stakeholder groups.

These amazing entrepreneurs produce beautiful textiles, conduct a thriving business, and are blind. After leading a social media training course in Senegal, I visited this USAID-funded project and conducted audio interviews.

Nothing beats a smile and a positive attitude. I believe that just about any challenge can be overcome - in business and in life - by following timeless principles such as patience, persistence, focus, and simple hard work.

What Do You Believe In?


If I had to choose a spirit animal, I’d be a shark - relentless, single-minded, and powerful, yet simple.

Little things can have outsize impacts. I once overheard an executive say “the only job security is between your ears”. That simple yet powerful message has stuck with me. I’m a big believer in responsibility - that is, the ability to proactively respond and empower oneself through self-education, initiative, strategic thinking and community engagement.
I’m a student of history, because those who ignore the past risk repeating mistakes. Many of my role models are those who have faced enormous uncertainty, like Abraham Lincoln and Winston Churchill. My constant goal is to learn what I can from their deeds and apply those lessons in my own life.
As Vince Lombardi famously said: “Be brilliant on the basics”.

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